After an in-depth strategic review, the Ontario Equestrian Federation is beginning a new, more member-focused direction as Ontario Equestrian (OE). The Provincial Sport Organization’s re-launch demonstrates that Ontario Equestrian has refined its focus by providing relevant programming, to support equestrians at all levels of participation. The purpose is to serve its 22,000 members more effectively.
As part of its re-launch, Ontario Equestrian is repositioning itself as “the community for equestrian sport in Ontario.” This clearer, more inclusive vision for the future is the reason why the organization has decided to drop the word “federation” from its name – without it, the tone of the organization becomes more welcoming for all equestrians.
The updated logo is a visual representation of the most important aspect of all equestrian sport: the horse. The profile of a horse at the centre of a circle was created using multiple intertwining circles, each representing different equestrian communities and disciplines within the Ontario Equestrian organization.