โI love to buy, thatโs my favorite thing to do, and I only sell because I like to buy,โ Emil observed with a smile.
His sales business led to Trans World Equestrian (horseflight.com), a busy transport enterprise that runs from a office above his New Jersey stable.
Working Student
Such success didnโt come easily or all at once, of course.
Emilโs early fascination with horses began at Coppergate Farm, a short walk from his childhood home in suburban Basking Ridge, N.J.
He worked in the school barn, mucking out, sweeping and tacking up.
After Emil began showing, a friend arranged for him to have a working student position with U.S. team member Buddy Brown at Imperial Farms in Florida, where Gene Mische and Steve Stephens were in business. From there, he went to work with Michele and Tim Grubb.
By the time he left, Emil had his own business, but still managed to spend hours working with Rodney Jenkins on the road at shows. That was an opportunity he couldnโt pass up.
โBack then, there were so many amazing riders we would idolize,โ he reminisced.
โItโs a little bit different nowadays. Itโs almost like the focus is on the clients, the juniors or amateurs, but when I was a kid, we looked up so strongly to the professionals.โ
Businessman
At 51, Emil isnโt riding much; Adrienne Iverson is the top rider for his stable, showing both hunters and jumpers.
โSometimes I miss it, but I donโt have time to get fit enough again,โ he commented.
โWe live a nice lifestyle. We work hard, but our business supports our love for these horses. I feel I can make more money not riding than I can riding. There are a lot of very good riders, and I wouldnโt have been in the top thirty.โ
Emil has 50 horses in Florida. One of his farms in the state is used as a base for showing at HITS Ocala; the other for his breeding operation. He started the breeding as a hobby, but like everything else with which heโs involved, it quickly became a business.
โI know itโs expensive and hard to make money. I havenโt had a superstar yet, but I think Iโm getting nice, solid horses,โ said Emil.
โI love hunters,โ he continued, adding that he could watch them all day. Heโd like to see more horses in the division bred in this country.
โItโs our U.S. sport and I feel we should take advantage of the bloodlines that we get from Europe.โ
A founding member of the U.S. Hunter Jumper Associationโs Pre-Green Incentive Program, which debuted at the end of last year, Emil is hopeful that initiative will feed the other hunter sections and help populate the professional divisions, which often can use more entries.
Import-Export
The transport business grew quite logically out of his horse business, which flew 65 to 85 horses to the U.S. every year.
โI felt like I wasnโt getting the service I wanted, and it was expensive,โ Emil recalled. Starting his own operation was an obvious next step. โI was thinking it would help Redfield save money on flying horses over,โ but it turned out to be much more.
He got together with Seth Vallhonrat, a Grand Prix rider who is now the companyโs vice president for imports, and Bastian Schroeder, a native of Germany, who became vice president of shipping and manages the day-to-day affairs of the business with a staff of three. Bastion, a hobby rider who is a whiz with logistics, has a masterโs degree in taxation law and economics. He emphasizes the business is โservice-oriented.โ He said the company handles an average of three flights per week, all organized on an office flow chart. Owners can keep track of their horseโs progress with photos of departure and arrival, if they want. The horses always are met by a Horse Flight representative when they land.
Not only did the transport business turn out to be convenient, it obligingly made a profit as it flew not only Redfield horses, but those of big name riders. Clients include Jimmy Torano, Kevin Babington and Katie Prudent. TWE delivered Cylana, the mount of Katieโs student, Reed Kessler, to the Olympics last summer.
โWe try to give them very good service on top of the best price,โ Emil said.
In addition to flying horses in from Europe, which is their focus, they also transport them to California and Florida. They fly about 400 Quarter Horses a year to Europe, where reining is a growing sport. The partners have shipped horses to the Middle East and also are interested in getting involved with business in Asia, which is sure to grow in the wake of quarantine protocols approved for the Global Champions Tourโs Shanghai, China, fixture this fall.
Try it, Youโll Like It
TWE donโt have their own planes, they generally use KLM โcombis,โ which have space for both passengers and horses.
โIโm totally hooked on this,โ said Emil. โI love every aspect of horses. Bastian flies everywhere, but sometimes I will go with the horses. If youโve never flown with horses and youโre a horse person, you should try it once, because itโs a great experience.โ