Ever wonder why you’re so captivated when you stumble across a video of a dirty mane getting shampooed, a hoof being picked out, or a coat being clipped, even if you’ve done it a million times in person? Whether you’re a seasoned tinglehead, or you’ve never heard the acronym ASMR before, if you’ve ever been fascinated by horse grooming videos, you may have experienced horse grooming ASMR.

ASMR, or autonomous sensory meridian response, is a physical reaction in the body produced through paying close attention to pleasant audiovisual stimuli found in videos or music. Some people experience a tingling sensation in the back of the head and along the spine, while others feel a deep sense of relaxation and sleepiness. ASMR videos implement a wide and varied range of different audiovisual stimuli to produce the relaxation response in viewers.

“ASMR is a gateway drug to connecting with your own energy,” says Canadian Paralympic dressage rider Bert Sheffield, who kindly answered a few questions about her own ASMR videos from the Wellington, England CPEDI3*. “It’s a way of triggering relaxation and creating a calm headspace.”

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