The #RIDEFORTHECAUSE campaign is a unique example of how equestrians can contribute to a global campaign against poverty. Kevin Sanford, Mark Samuel, Kim Samuel, and Rick Balaz of Sam-Son Farm inspired #RIDEFORTHECAUSE with their generous decision to give back, setting the precedent for horse owners and equestrians around the world to make a difference in the lives of children in need through JustWorld.
Rideforthecause (Candy Ride x Danceforthecause) is a bay Thoroughbred filly who was born in 2016 at the legendary Sam-Son Farms in Milton, Ontario. Her successful racing career led to the incredible opportunity for her donor family to make positive change in the lives of children in need. Each time she ran, Rideforthecause raised awareness and funds for JustWorld International’s education and nutrition programs.
“I had the idea to take half of her career earnings and to give them to charity,” said Sam-Son CEO Mark Samuel, who is also the vice-president of the FEI. “Kim and Rick enthusiastically supported the idea and that is exactly what has happened. At the end of her racing career/ownership with us we will take half of her lifetime earnings and split them three ways between three deserving charities! Paying it forward!”
Rideforthecause won her first stakes race for Sam-Son in September of 2020 when she took the Grade 2 Canadian Stakes for trainer Gail Cox, In November she brought $1 million when she was sold as a racing or broodmare prospect to Alpha Delta Stables at the Fasig-Tipton sale as part of the Sam-Son Farm dispersal. During her career with Sam-Son, Rideforthecause made 12 starts, winning 4 times, with earnings of over $290,000.
Now all riders have an opportunity to participate in the #RIDEFORTHECAUSE legacy, just with a photo posted to social media. When you follow these simple steps, a $100 donation will be made to JustWorld in your honour:
- Post a picture to Instagram showing WHERE you ride for the cause.
- Tag your location; it can be your barn, horse show, trail ride, anywhere. Don’t forget to tag @justworldinternational and use #RIDEFORTHECAUSE
- Tag three friends, encouraging them to join you in following JustWorld to make a difference!
Watch the video below which explains how you can #RIDEFORTHECAUSE.
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