Ontario Equine Agricultural Economic Impact Study

The Ontario Harness Horse Association/Ontario Equine Educational and Employment Program (OHHA/OEEEP), with support from the Ontario Ministry of Agriculture, Food and Agribusiness (OMAFA), is pleased to announce the launch of a comprehensive economic impact study of the vast and diverse Ontario equine agricultural sector.

According to project coordinator Susan Fitzgerald, “We have already held two information sessions with equine associations and one focus group with equine-related associations and businesses. Those sessions helped the research team refine the questions they will be using in the survey.” The actual survey will be conducted online; horse people can register to take it here.

The survey will be run over the summer, beginning in June. The analysis will be conducted in the fall, with a final report published by the end of 2025. Econometric Research and Harry Cummings and Associates have been chosen as consultants for the project.

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Participation from horse people and equine businesses across all disciplines is encouraged, and is crucial for:

Comprehensive Data Collection: Contributions of revenue, employment, and operational costs from all sectors (racing, show jumping, veterinary services, etc.) will reveal the industry’s direct, indirect, and induced economic effects, ensuring a complete picture of its impact.
Strengthening Advocacy: Accurate data will empower OHHA/OEEEP to influence policymakers for tax incentives, facility improvements, and youth programs, ensuring all equine disciplines are represented.
Securing Funding: Detailed data on horses, land use, and tourism (e.g., from events like the Royal Winter Fair) will attract public and private investment for facilities, programs, and business expansion.
Supporting Rural Economies: The study will highlight how equine activities sustain jobs, preserve farmland, and boost local businesses, reinforcing the industry’s role in vibrant rural communities.
Ensuring Sustainability: Participation will help identify challenges (e.g., rising costs, urbanization) and opportunities, guiding strategic initiatives to enhance competitiveness and resilience.

“The equine sector is a critical contributor to Ontario’s rural economy and culture,” said Trevor Jones, Minister of Agriculture, Food and Agribusiness. “Our government is proud to invest in this important economic impact study, which will pave the way for the Ontario Harness Horse Association and Ontario Equine Educational and Employment Program to protect workers and jobs in the industry by driving economic growth and building a sustainable, thriving future.”

“We are thankful to the Ontario Government, Premier Ford, former OMAFA Minister Rob Flack and current Minister Trevor Jones for their unbridled support of our industry, our communities, horses and people,” said James Whelan, OHHA/OEEEP president. “The equine agricultural industry is a huge economic driver in this province, especially in our rural communities. This study will clearly demonstrate that positive impact and set the stage to work closely with government and key industry stakeholders. We will clearly establish Ontario as a world leader when it comes to our horses and the people who care for them.”

Whelan is encouraging industry participants to join in the study when called upon. He also encouraged key equine stakeholders to financially contribute to the success of this enormous project. “The government of Ontario has stepped up to show their support for our industry. It’s imperative that the industry show its support as well. I’m asking those who can afford it to give back to an industry that has given them so much.” Individuals or businesses willing to contribute to the project should contact Brian Tropea at 866-774-6442 / brian@ohha.ca or James Whelan at 519-770-5184 / jamesaeneaswhelan@gmail.com.

Whelan concludes, “The equine agricultural industry is vital to the historic, social and economic fabric of this province. Together we can put our beloved industry on a path to not only sustainability, but future promise for generations to come.”

~ with files from OHHA