The 100-day countdown to the HSBC FEI European Eventing Championships 2011 is being celebrated today at an international media event held at Luhmühlen (GER), which on 25-28 August will be hosting the championships for the fifth time since they were created in 1953.
Eventing legend Captain Mark Philips (GBR) welcomed guests to the brand new site, which is expected to attract record numbers of fans this year to commemorate the 30th running of the FEI European Eventing Championships. He was joined by German team coach Hans Melzer and Olympians Marina Köhncke (GER) and Andreas Dibowski (GER).
HSBC has agreed a further three-year term as global sponsor of FEI Eventing to include title sponsorships of the HSBC FEI European Eventing Championships in both 2011 and 2013 and the HSBC FEI Classics™ until the end of 2013. Luhmühlen will host the third leg of the HSBC FEI Classics™ 2011 series on 16-19 June.
HSBC has supported the FEI Classics™ series since 2008 and will be contributing US$ 1 million in prize money over the next three years, which represents the biggest prize pot on offer in Eventing on an annual basis.
“These are exiting times with Luhmühlen setting the scene for the 30th FEI European Eventing Championships as well as the third leg of the hotly contested HSBC FEI Classics™ 2011 series,” explained Giles Morgan, HSBC Group Head of Sponsorship. “We are looking forward to our continued involvement in these high-action events over the next three years.”
Read about HSBC’s involvement with the FEI and equestrian sports here.
More from Horse Sport:
