The FEI has launched a thought-provoking campaign – Think Outside The Box – aimed at raising awareness and educating stakeholders around and the potential consequences from a rule’s violation perspective as well as the general threat to the health and wellbeing of their horses emanating from other avoidable hazards.

What began as a brainstorm between the legal and education departments at the FEI as to how they could best inform and educate stakeholders and in particular FEI Athletes, Grooms, Owners and support personnel around the potential for contamination and subsequent doping cases (violation of the Equine Anti-Doping and Medication Controlled Regulations EADMCR), soon expanded to include general best practice recommendations for the wider equestrian community in a bid to promote safety and wellbeing for horses, regardless of their competition status.

Featuring a campaign video which will astonish viewers, and challenge conventional expectations associated with the FEI, Legal Director Mikael Rentsch explains the rationale behind such a bold move.

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