The Fédération Equestre Internationale (FEI), the global governing body for equestrian sport, has signed a Memorandum of Understanding (MOU) with the Olympic Channel. The FEI is one of 27 International Federations to have signed an agreement with the IOC to work together to bring sport to a massively increased television audience worldwide.
“Sport touches many cultures and people of all ages and, in our efforts to maintain a long-lasting positive impact worldwide, we are delighted to be part of this ground-breaking initiative value and to provide content to the Olympic Channel”, FEI President Ingmar de Vos said. “This is a unique opportunity to open a global window on our sport, encouraging fans around the world to pursue their potential through sports contribution.
“By sharing our sport and our athletes’ stories on the Olympic Channel, we will be part of a new global network, together with our International Federation counterparts within the Olympic Movement, inspiring generations through the power of sport at its very best.”