EquiLottery LLC is now offering its new innovative horse racing and lottery game, EquiLottery, which combines the excitement of live horse racing with lottery terminals across the world. At a time when both the racing and lottery industries are looking for ways to adapt to evolving marketplaces, EquiLottery produces non-traditional marketing opportunities and a unique gaming method to deliver new excitement to the lottery experience. Allowing lottery players to participate in the same wagering pools as horseplayers, this game promises to create dynamic payouts for lottery and horseplayers while keeping in line with the legislative and financial realities of international lottery corporations.

EquiLottery simplifies the process of participating in racetrack pari-mutuel pools by narrowing the experience to one race and one pool each day. Players will be invited to purchase a $2 quick pick ticket from their local lottery retailer for an exotic wagering pool connected to a pre-selected live race or series of races. These pools can be any multi-number opportunity offered at the racetrack, including, but not limited to, Trifectas, Superfectas, Super Hi-5s, and Pick 6s.

“Discovering the horse racing industry as a 30-something adult, I can relate to the steep learning curve it takes to understand this beautiful sport,” said Brad Cummings, who invented and patented the game and serves as President and CEO of EquiLottery LLC. “My initial goal was to increase the exposure of horse racing and develop new fans. EquiLottery certainly satisfies these criteria.”

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