Badminton.jpgFEI – Or perhaps the epitomy of Englishness, depending on your inclination – but one way or another Badminton is the place to be this weekend for the 2008 Mitsubishi Motors Badminton Horse Trials.

The 4-Star three-day-event has an appeal that is the envy of sports promoters all over the world. Few fixtures can draw the kind of crowds that show up, come rain or shine, on cross-country day to see the best in the world do battle in this toughest of disciplines. The chance to rub shoulders with society’s elite, and to shop until you drop in the most amazing trade-stand village, will prove simply irresistible to almost 120,000 people next Saturday.

There is an extra bonus for competitors this year. Badminton is the second leg in a brand new series linking the five 4-Star three-day events currently on the international calendar, and the top ten finishers will earn points on the HSBC FEI Classics leaderboard. In a three-year sponsorship deal, the leading bank will contribute US$ 1 million to the highest-ranking riders in the series that also includes Rolex Kentucky Three Day Event, Mitsubish Motors Badminton Horse Trials, Luhumhlen CCI****, Land Rover Burghley Horse Trials and Les Etoiles de Pau where the final will take place in October.

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