challenge of many horse breeders in Canada is to effectively promote them,” said Susan Stewart, Equine Canada Breeds & Industry Division Coordinator, Export Market Development. “Their goal is to connect with both export and domestic consumers to market their horses for sale. In doing so, it is imperative that standards expected by today’s buyer are known. It is also important that a connection with the consumer occurs in a way that will ensure good business practices and deep relationships, for now and in the future.”

Canadian breeders or those with a stake in Canadian breeding are invited to enroll in the Breeders` Round Table. In the session, participants will have a face-to-face discussion with consumers and an important opportunity to meet with colleagues in shared industries to exchange best practices and to determine how business can be expanded.

The special guests will be a selection of FEI Delegates from Group IV. This will include representatives from Antigua, Barbados, Bermuda, Cayman Islands, Jamaica, Trinidad & Tobago, US Virgin Islands, and USA.

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