Struck Apparel Celebrates 10th Anniversary

Struck Apparel, a leading Canadian high-performance clothing company, is proud to announce a significant milestone as it celebrates its 10-year anniversary. Founded in 2013, the company has grown into the leading equestrian performance clothing brand for equestrian athletes in Canada and around the world.

Over the past 10 years, Struck has sought to redefine the riding experience – that equestrians are athletes and that they require clothing that stands up to the rigours of the sport. Struck introduced state of art fabrics and technologies used in other sports into the equestrian marketplace. This innovation and desire to move riding apparel forward towards a sport-orientated market with performance as a key driver has propelled Struck to the forefront of equestrian fashion.

Struck has achieved a number of milestones over the past decade, including:

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1. Market Leadership: by using the best fabrics available, with the best designs and cutting edge features allow our riders to feel and perform at their best. Many of the sports top riders choose our clothing.

2. Job Creation: a Canadian company with its head office in Rockwood, Ontario and manufacturing facilities in Toronto, Struck provides local employment opportunities throughout its organization.

3. Sustainability: by using only high quality inputs by reputable and responsible suppliers ensures high quality garments with timeless designs that won’t end up in a landfill. Struck is a proud partner of OneTree Planted.

4. Innovation: Struck relentlessly pursues the use of the latest technical fabrics to improve the rider experience and is also striving to move the traditional equestrian community into mainstream sports markets.

To celebrate this 10-year milestone, Struck is planning the launch of its latest innovation at the Royal Agricultural Winter Fair which runs November 3-12, 2023 at Exhibition Place in Toronto. Struck will be introducing ‘Shackets’ – a concept that was successfully trialled by two Major League Show Jumping (MLSJ) teams this past season. This line will allow both the equestrian and non-equestrian fan to support their team or riders (much like NHL or NFL teams having jerseys to make them easily identifiable, and for fans to wear). This item of high-performance clothing looks like a rider’s traditional show shirt and show jacket combined into a single top … super comfortable, with customizable graphics and logos.

Kevin Maxie, the CEO and co-founder of Struck Apparel said, “ Ashley and I are overwhelmed with the support from the equestrian community and the success of our entire team. We are thrilled to work with, and celebrate the success of our riders, athletes and retailers. We cannot thank our team enough for their hard work, dedication and shared vision of what our company is about – a rider-based company for riders. We look forward to the next 10 years and what we can bring to the sport.”