In a creative one-two punch, the highly-anticipated Longines League of Nations™ series unveils its brand alongside an all-new digital hub today – a website designed to reflect the fresh, vibrant blueprint of the new series that kicks off in Abu Dhabi in February 2024.
The new series will mark a new chapter in the illustrious history of the FEI Jumping Nations Cup™, a competition steeped in tradition whose nation vs nation format dates back to 1909. The revamped series features a unique, unified and global format where the top ten teams compete at four qualifying events around the world, with the top eight making it through to the Final and the opportunity to secure the ultimate honour for their nation.
Team competition is of the highest importance for the FEI and has played an invaluable role in the development of equestrian globally, as FEI President Ingmar De Vos recently said:
“This series is about inspiring individuals and nations around the core values of our sport – camaraderie, team spirit, horsemanship and excellence – and for over a century it has played an invaluable role in the development of equestrian globally.”
With this forward momentum comes a vibrant new look to the brand, which aims to epitomise the very best of team Jumping and a celebration of teamwork, excellence and unity, and a website that will be sure to make the series stand out visually, and enable fans from around the world to easily follow all the action.
New online hub
Accompanying the launch of the Longines League of Nations™ brand is an all new website that offers a modern, user-friendly experience. With a simple, elegant, and easily navigable design, fans can support their nations and get all the latest information around the series.
Speaking on its concept, FEI Commercial Director, Ralph Straus explained: “We wanted to complement the launch of this new series with a website that offers a fresh and user-friendly experience and a design that is simple, elegant, and easy to navigate. We are proud that we can now showcase the new Longines League of Nations™ series with this online hub, where everyone can follow their favourite teams, and find all the most up-to-date content across the 4 Qualifiers to the Final on one easy-to-use and mobile-first platform.”
On the website, one can find comprehensive information about the series’ rules, live results, insights into the five prestigious destinations of the Qualifiers and Final, including ticket purchase options, and stay updated with the latest news, stories, and exclusive interviews from the series.
As the series continues to evolve, the website will continue to augment and introduce innovative features, reflecting the modern and dynamic spirit of the Longines League of Nations™.
For more information, visit www.leagueofnations.fei.org and stay tuned for the reveal of the 10 qualified nations later this month!
Longines League of Nations™ 2024 Schedule
February 8-11: Abu Dhabi (UAE)
March 19-23: Ocala, FL (USA)
May 30-June 2: St. Gallen (SUI)
June 20-23: Rotterdam (NED)
October 3-6: Barcelona (ESP) – Final
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