The FEI and Boehringer Ingelheim, the global leader in equine health, have launched the #HealthforHorses campaign which is aimed at improving the daily care and wellbeing of horses.
The six-week campaign will be promoted on all the FEI’s social and digital channels to its online community of over three million followers. Using the #HealthforHorses hashtag, the campaign will provide a series of practical tips on important topics such as stable management and cleaning, post-exercise cooling, and items to include in a well prepared first aid kit for horses.
#HealthforHorses is the first campaign to be run under the FEI’s new commercial strategy which provides opportunities for select partners to promote their shared values through bespoke digital activations and key advertising placements.