EEM, creator and organizer of the of the Longines Masters series, is pleased to announce that Gucci is continuing its commitment to equestrian sports with the debut of the Gucci Gold Cup in America. The competition will take place during the Longines Masters of Los Angeles event, held at the Los Angeles Convention Center on October 1-4, 2015.
Since the inception of the Masters in 2009, Gucci has been an invaluable partner in establishing one of the world’s most prestigious indoor equestrian events. Gucci continued to integrate itself within the Masters Series with the creation of the Gucci Gold Cup in Paris, Hong Kong, and now the United States. The Gucci Gold Cup will be held on the Saturday evening of the Longines Masters of Los Angeles, and bring the glamour and sophistication of the brand to the arena as the world’s best riders battle to win the coveted Gucci Trophy.
Gucci’s equestrian culture runs deep and can be most exemplified with the legendary horse bit symbols and saddle detailing weaved into its collections that trace its heritage back to the founding of the brand in 1921.