The FEI and ClipMyHorse.TV (CMH.TV) have entered into an agreement that is set to change the future landscape of the global governing body’s live streaming services to millions of equestrian fans worldwide. CMH.TV, which originated in Germany 13 years ago and broadcast more than 800 events around the globe in 2019 alone, is one of the world’s leading providers of livestreams for equestrian sports.
“We are very excited with this new venture which is the result of open and productive conversations with the founder of ClipMyHorse.TV, Mr. Klaus Plönzke,” FEI president Ingmar De Vos said. “This is the first time the FEI will have an equity stake in a company which will allow us to actively contribute to shaping the narrative around the coverage of equestrian events. By bringing together our collective strengths, we can work towards the development of one combined live streaming service that provides high-quality event coverage and a broader range of content to fans.”
According to Vanessa Martin Randin, FEI’s Senior Manager, Media Relations & Communications, “The merging of ClipMyHorse.TV and FEI.TV services and platforms has already started, although the look, feel and functionality of FEI.TV will remain unchanged until the technical process is complete.”
FEI.TV has traditionally livestreamed all major FEI Series and Championships, with an extensive range of replays, special features and historic events coverage available live and on-demand. Subscribers can now view coverage of international, national and local equestrian events, together with online equestrian magazines, documentaries and other relevant programming. Subscribers will also have access to the largest archive of equestrian video content and an extensive database of information on athletes and horses where they will be able to quickly and easily find information using a search functionality similar to what is currently on the CMH.TV site.
Regarding which North American events will be covered, FEI.TV already provides coverage of the Longines FEI Jumping World Cup™ North American League qualifiers, the Longines FEI Jumping Nations Cup™ qualifiers and major FEI Championships on the continent. “This coverage will now be extended to also include national and regional events,” says Randin, although no specifics were given.
Currently, FEI.TV is providing coverage of past events and special equestrian features free of charge to everyone while live sport is on hold due to the COVID-19 pandemic. Randin explains that FEI.TV subscribers can continue to access its services for free until the end of August. Information on FEI.TV subscription services after this date as it merges with CMH.TV will be communicated “in due course.”