The equestrian silhouette – breeches, tall boots, crisp tailoring – have been synonymous with high fashion for hundreds of years. The house of Gucci, Hermes, and others either began their foray into fashion through the horse world or were inspired by it.

Kaelyn Kennedy.

But when it comes to equestrians designing for equestrians, the new guard has arrived, and one of the stars for Generation Z is Canadian Kaelyn Kennedy, who launched TKEQ in 2017.

Born in Calgary, Kennedy was a junior rider in the hunter/jumper ring when she decided to create a line of graphic t-shirts for herself and other young riders. “At seventeen, I felt the casual equestrian apparel was lacking the modern look I was searching for,” she says. “I wanted to create very clean, contemporary text on universal colours without loud graphics or design.”

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