Meydan will be supporting the World Equestrian Festival, CHIO Aachen, in future as one of its top level sponsors. The company from the United Arab Emirates is thus extending its existing commitment at the Aachen Soers.
Meydan’s commitment is proof of the international orientation of the CHIO Aachen. For example last year the event was broadcast worldwide in over 140 countries, this TV presence is going to be achieved again in 2010. “On a national basis we will even slightly surpassing the previous year level of over 30 hours this year,“ commented Michael Mronz, General Manager of the Aachener Reitturnier GmbH. For the “Dubai Equestrian Club” the high media presence was already reason enough in 2005 to become a partner of the World Equestrian Games. The fact that Meydan has now become a top level sponsor of the CHIO Aachen, “is a consistent continuation of this commitment, which we are delighted about,“ reported Mronz.
Meydan is the name behind one of the world’s most ambitious equestrian sport projects. “Meydan City”, Dubai’s most important business, sport and lifestyle destination is being created in Dubai. The unique race track is being enhanced by visionary business and leisure-time architecture. This includes restaurants, extraordinary residential complexes, the Dubai Racing Club as well as hotels and conference centres. Meydan also supports the international equestrian sport as a partner of the FEI Meydan Nations Cup™. The company joins Mercedes-Benz, Rolex and Warsteiner as the fourth top level sponsor of the World Equestrian Festival, CHIO Aachen.
www.meydan.ae
www.chioaachen.de
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