Ottawa, ON – Breeders of horses in Canada enjoy unique advantages found nowhere else in the world. As Canada is geographically vast, breeders must draw on unique solutions that will consolidate their efforts so that they can leverage off of these advantages to become a leading exporter of horses to the world.
On Friday, February 5, 2010, a free export preparedness seminar will be held from 9:00 a.m. to 1:00 p.m. at the Sheraton Montreal Hotel in Montreal, Quebec, in conjunction with Equine Canada’s Annual Convention.
“This seminar is the first of a few seminars that we are planning to offer at various locations over the coming weeks,” said Susan Stewart, the Equine Canada coordinator for export market development. “We have excellent resources and tools available to Canada’s horse breeders. These are benefits that are available to them as a result of their membership in breed associations that are affiliates of the Equine Canada Breeds & Industry Division, and it’s important that we share them.”
The February 5th seminar will have a short format with an abundance of information, including a look at what the national equine industry looks like and how it measures up internationally; a presentation by Convention sponsor Gencor on INRA Freezing, an advanced technology for semen freezing; a working session to indentify Canada’s value proposition, the first step in establishing a Made-in-Canada message; and a review of projects where the Equine Canada Breeds & Industry Division are partners in export marketing.
The seminar will also include a presentation from Fédération équestre du Québec, the provincial association that is celebrating its 40th anniversary, providing an overview of a recent Quebec research study and census, and how these findings will lead to opportunities to host incoming trade missions in Quebec.
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