A virtual pre-season planning meeting was held with the organisers of the Longines FEI Jumping World Cup™ North American League (LFJWC NAL) on 29 April 2020. Several representatives from each of the eight organising committees, the National Federations of the USA, Canada and Mexico, FEI Top Partner Longines, the FEI Jumping, Communications and Commercial departments were on the call.
Some of the big changes which we can look forward to for the 2020/21 season are:
- One league with eight events.
- The appointment of a Host Broadcast production partner.
- The appointment of a broadcast partner to maximise domestic and international reach as well as the popularity of the Longines FEI Jumping World Cup™ – North American League.
- The FEI to supply the OC with four days of web streaming production
- A new digital destination for the LFJWC NAL.
- A strong digital campaign and NAL promotional plan.
- The FEI will provide Event Best Practice Guidelines and an Event Branding Manual.
All this with one common goal for everyone – the continuous growth of the Series and bringing stakeholders what they expect and need from their investment. This was a great team effort and we would like to thank everyone for making this meeting a success.
More from News:
The Danish squad excelled in what was essentially a 'dry run' for the Paris Olympics; Sweden finished second and France third.
Ashley Holzer and Hansel finished second in the large class of 20; Jill Irving wins CDI1* Prix St. Georges aboard Knight.
The squad and chef d'equipe Gail Greenough will represent the maple leaf at the CSIO3* Kronenberg Nations Cup, May 16-19.
The British rider is in the running to become only the third rider ever to capture the series at Mars Badminton Horse Trials next week.