challenge of many horse breeders in Canada is to effectively promote them,â€ said Susan Stewart, Equine Canada Breeds & Industry Division Coordinator, Export Market Development. â€œTheir goal is to connect with both export and domestic consumers to market their horses for sale. In doing so, it is imperative that standards expected by todayâ€™s buyer are known. It is also important that a connection with the consumer occurs in a way that will ensure good business practices and deep relationships, for now and in the future.â€
Canadian breeders or those with a stake in Canadian breeding are invited to enroll in the Breeders` Round Table. In the session, participants will have a face-to-face discussion with consumers and an important opportunity to meet with colleagues in shared industries to exchange best practices and to determine how business can be expanded.
The special guests will be a selection of FEI Delegates from Group IV. This will include representatives from Antigua, Barbados, Bermuda, Cayman Islands, Jamaica, Trinidad & Tobago, US Virgin Islands, and USA.
In addition, key stakeholders from the equine sport community will also be invited, as guests, to participate. This will include representatives from Dressage, Endurance , Eventing, Hunter / Jumper, Pony Club, Reining, Para-Equestrian, Saddleseat, Vaulting, and Driving.
â€œThe decision to include the guests from sport was simple,â€ stated Barbara Daley, the Discussion Facilitator. â€œThese guests are really our industry partners. They represent the leading trainers, riders and agents who do and can work with us to market Canadian-bred horses. The most successful breeding operations in Canada already have strong partnerships in place. It is important to not only acknowledge them, but to ensure they are a big part of the process of increasing our successes.â€
The Breeders` Round Table will take place on the Royal show grounds in Salon 108A & B (accessible from the Galleria) in the Direct Energy Centre at Exhibition Place. It will be held between 2:30 and 4:30 on Thursday, November 8th. Individuals who enroll will have an opportunity to make contributions to the Discussion Document in advance of the session and will receive a copy upon arrival. They will also participate in the Networking Package which will be distributed in the days following the Royal.
For more information or to enroll, contact Barbara Daley at [email protected] or 905-726-2057.