Aurora, Ontario – The Canadian Performance Futurity is heading into its third competition year.  Once again it has secured funding and will be offering over $40,000 in prize money in Hunter, Jumper and Dressage classes for 4 and 5-year-old horses.  The primary sponsor to date has been the Equine Canada Breeders Initiative Fund, a program spearheaded by Tim Millard.

“The program is a natural candidate under this fund”, says Millard.  “It is in support of Canadian-bred horses of all registrations and it has a multi-disciplined approach.”  The awareness derived from the program is a big component of the funds’ criteria.  “This program has done a great job of getting the word out.  Regular press releases citing rider, owner and breeder, as well as horse and pedigree, have been circulated across Canada.  It has achieved very good traction internationally as well.”

So the question remains, with all the elements in place – great prize money plus excellent promotion – is the program still off the radar for many horse owners and riders?

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