For Peder Fredricson, Europe’s newly-crowned show jumping champion and H&M pinup, family is everything. The trained graphic illustrator grew up with horses and is married to fellow Olympian and businesswoman Lisen Bratt, an IOC Role Model, show organizer, and founder of the Swedish Select Sales. They married in 2001 after meeting in Stockholm while Peder was working in the Queen’s Royal Stables. Today, they are raising their three sons in southern Sweden on a sprawling farm overlooking the Baltic Sea. All In resides just 30 metres from Peder and Lisen’s bedroom.
After a stint training with Mark Todd, Peder began his career as an eventer and competed, aged 20, on the Swedish team at the Barcelona Olympics. He swapped to show jumping when Swedish fashion house H&M approached him with a generous sponsorship opportunity, their only stipulation being that they wanted a show jumper. Converting wasn’t a hardship for the studious Peder, who was already immersed in the discipline thanks to his wife and brother Jens.
Like Mark Todd’s Charisma, Eric Lamaze’s Hickstead, or Charlotte Dujardin’s Valegro, All In is Peder’s career-defining mount. Spotted in Belgium at the World Breeding Championships, ‘Allan’ came to Grevlunda as a seven-year-old. He was the only horse in Rio to keep a clean slate over all six rounds. “It’s an incredible feeling when you know you’ve found THE one,” says Peder. “You just never want to get off.”